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Rolex Races

Since 2013, Rolex has been global partner and official timekeeper of elite Formula One racing. The thrilling luxury racing sport is a grand extension of the brand’s intimate relationship with motor sports as a whole.


Rolex’s support of Formula One racing caps an involvement with motor sports that spans decades.

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F1 race cars charge down the Paddock Lane at the Circuit of the Americas in Austin.

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40 mm Oyster Perpetual Cosmograph Daytona in Oystersteel, $12,400, by Rolex at Shreve & Co., Stanford Shopping Center.

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Beginning in March, the 2019 Formula One Grand Prix season kicks off a new cycle of racing, which begins in Australia and travels to more than 20 countries around the world. There to time it all is Rolex. Although Rolex’s relationship with F1 is fairly new, the watchmaker has more than half a century of involvement with motor sports. In fact, the brand recently celebrated its 50th anniversary with former F1 racer Sir Jackie Stewart as a testimonee, and 2019 marks 60 years of partnership between Rolex and Daytona International Speedway.

We join Rolex at the Circuit of the Americas in Austin to experience F1 racing— Rolex style. The F1 Pirelli United States Grand Prix brings together top drivers who magnificently maneuver the FIA-licensed Grade 1 track, one of only two in America. The timekeeping, as one would imagine, is exact—down to the thousandth of a second— thanks to an elaborate 450-piece system of equipment on the track and in cars, including transponders and cameras.

Embodying this dedication to precision, the racing-inspired Rolex Cosmograph Daytona has been worn on the wrists of racing legends since its introduction in 1963. In 2016, the watchmaker released a Cosmograph Daytona with a Cerachrom bezel in steel. The new version is reminiscent of the original ’63 model, while the high- tech ceramic ensures extreme durability and provides an exceptionally legible tachymetric scale. The 40 mm steel execution with so- called black-and-white “panda face” harkens to classic Daytonas (including actor and racer Paul Newman’s own 1969 version, which recently auctioned for $17.8 million) and is perfectly suited to the F1 cockpit or to your driver’s seat.


Originally published in the January/February issue of Silicon Valley

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